Ligne Roset

CommercialAll

Oct 23

A Cozy Flagship.

Ligne Roset, the French furniture brand, is strengthening its presence in New York City with two completed projects: a renovated flagship store and a new location in Midtown.

An international team led the midtown space across three time zones to combine new ideas with the brand’s heritage. The Park Avenue South renovation was approached with a delicate hand, drawing out the elegance of the historic establishment. The refreshed showroom aligns the interior more closely with the maison’s design ethos while respecting the building's original structure.

The entryway sets a serene first impression, leading into radiant limewashed interiors. Softly textured walls catch the light in subtle gradients throughout the day, creating a backdrop where the furniture reads with clarity, bold yet composed, sculptural yet livable. The new version of Ligne Roset's Park Ave flagship location reaffirms its identity in New York: a signature atmosphere of elegance and continuity, setting the stage for the brand’s evolving presence in the city.